Workflow starters
Start the context workflow.
Lemma workflow starters help teams run focused voice conversations faster. Each one asks follow-up questions and returns context your team can use.
Context workflow
From first signal to usable intelligence
Signal
A signal that needs a follow-up
Output
A usable report
Adaptive voice follow-up
Choose the workflow
Start from the business moment where your team needs better context.
Send the conversation
Use a Lemma workflow when the useful answer depends on what the respondent says first.
Use the output
Turn voice responses into evidence your team can act on.
Available starter
Start with a workflow where context changes what happens next.
Each starter names who should answer, what Lemma should ask, and what the team should get back. The value is not the prompt. It is the context the conversation captures.
Customer success
Customer feedback workflow
Context needed: What happened, why did it matter, and what should the team fix or understand next?
Audience: Customers, users, and accounts with recent feedback to explain.
Goal: Turn shallow feedback into reasons, examples, quotes, and next actions.
Follow-up: Lemma asks what the customer expected, what changed, and what would make the experience better.
Output: A transcript-grounded feedback brief.
Used by: Product, CX, and customer success teams.
Sales
Demo request workflow
Context needed: Which inbound buyers are worth prioritizing, and what should sales know before the call?
Audience: Demo requesters, high-intent leads, and product-qualified accounts.
Goal: Capture the buying context behind the request without making the first step feel like homework.
Follow-up: Lemma asks why now, what changed, and what would make the call useful.
Output: A sales-ready buyer brief.
Used by: Sales teams preparing the next step.
Sales
Lead qualification workflow
Context needed: Which leads are a fit, why are they looking now, and what should sales do next?
Audience: Inbound leads, trial accounts, webinar attendees, and high-intent prospects.
Goal: Turn lead capture into fit, urgency, objection, and next-step context.
Follow-up: Lemma asks what the lead is trying to solve, why now, and what could block the next step.
Output: A lead context brief.
Used by: Sales, growth, and founder-led teams.
Next workflow areas.
The next starters should cover workflows where a better follow-up changes the team's next decision.
Churn feedback workflow
NPS or CSAT follow-up workflow