Revenue,that no longerscales withheadcount.

Tell Lemma who you want to reach and what you sell. It researches, follows up over time, and brings you in when a real opportunity emerges.

Start freeSee how it works

7 days free · No card

Why now

Everyone can send more. Buyers cannot read more.

  1. More products

    Small teams can build and launch faster than ever.

  2. More outreach

    Automation makes it easy to flood every buyer’s inbox.

  3. The same attention

    Buyers still have one inbox and the same hours in the day.

The solution

Move the right conversations forward—not the message count.

A Mission is one customer-finding goal: the people to contact, the outcome you want, and your rules. Lemma researches, sends, waits, and follows up within those rules.

  1. 01

    Choose the people, goal, and rules.

  2. 02

    Lemma researches and runs the next useful move.

  3. 03

    You step in when a decision needs you.

    Interested Not interested Needs your decision

Asynchronous AI voice, by link

Voice when the person is ready.

When text is not enough, Lemma sends a voice link. They answer on their time; you join only when needed.

  1. LinkedIn reply

    More questions need answering

  2. Voice conversation link

    Sent without asking for a meeting

  3. Opened when ready

    The person starts when it suits them

  4. Questions at their pace

    They can answer, pause, and ask questions

  5. Clear next step

    Interested · Not interested · Needs your decision

Same personSame goalBack to the outreach plan

One person · An illustrative 28-day journey

A real customer opportunity can take weeks—not one message.

Lemma waits, restarts when something meaningful changes, learns the need, and brings you in when interest is real.

  1. No replyWait
  2. Something changedRestart
  3. The person repliesLearn the need
  4. Ready to talkBring you in
EXAMPLE PERSONMaya Chen · Northstar

Goal: Learn whether Northstar needs help finding and following up with potential customers.

First 3 daysThen · Lemma adapts

ResearchDay 1 of 28

CHAPTER 1 OF 7 · Research

Know the person.

LEMMA’S MOVE

Research Maya, Northstar, and the rules.

WHY

Make the opening specific.

NEXT

Send one relevant connection request.

  1. Shared path. Day 1, WHAT CHANGED: Person added to the contact plan. Maya Chen at Northstar is added to this contact plan.
  2. Shared path. Day 1, CHOICE: Relevant person to contact. Lemma checks whether contacting Maya makes sense.
  3. Shared path. Day 1, WORK: Research + rules. Lemma records what Maya is working on, what it may send, the sources you allowed, and an opening written for her.
  4. Shared path. Day 1, CONTACT: Request sent. The LinkedIn connection request follows your rules and is sent through your account.
  5. Shared path. Day 3, WHAT CHANGED: Connection accepted. Maya accepts the LinkedIn connection request.
  6. Shared path. Day 3, CHOICE: Continue with value. Lemma prepares a short first message based on what it knows.
  7. Shared path. Day 3, WORK: Prepare first message. Lemma turns what it learned into a short opening.
  8. Shared path. Day 3, CONTACT: Message sent. The first message follows your rules and is sent through your LinkedIn account.
  9. Selected path. Day 7, WHAT CHANGED: No reply. Four days pass without a reply.
  10. Selected path. Day 7, CHOICE: Wait — no empty reminder. Lemma sends nothing.
  11. Selected path. Day 12, WHAT CHANGED: Northstar enters a new market. A public update shows Northstar has launched in the UK.
  12. Selected path. Day 12, CHOICE: Restart with a new reason. Lemma chooses one question tied to Northstar’s new market.
  13. Selected path. Day 12, WORK: Write a question based on what changed. Lemma connects the UK launch to the need for consistent follow-up.
  14. Selected path. Day 12, CONTACT: Sharper message sent. The new question is sent in the same LinkedIn conversation.
  15. Selected path. Day 16, WHAT CHANGED: Maya names the real problem. Maya replies: “We find potential customers. Following up consistently is the hard part.”
  16. Selected path. Day 16, CHOICE: Understand the need before asking for a meeting. Lemma decides to clarify how many people the team must reach and who can do the work.
  17. Selected path. Day 16, WORK: Choose one useful question. Lemma asks for the monthly outreach target instead of launching into a pitch.
  18. Selected path. Day 16, CONTACT: Useful question sent. Lemma keeps learning inside the same conversation.
  19. Selected path. Day 20, WHAT CHANGED: Maya shares the target and constraint. Northstar wants to contact 200 potential customers each month with two sellers.
  20. Selected path. Day 20, CHOICE: The need is real—go deeper. Lemma decides that a short voice conversation can clarify how the team works.
  21. Selected path. Day 20, WORK: Prepare the voice conversation. Lemma carries the target, team size, and earlier messages into the questions.
  22. Selected path. Day 20, CONTACT: Voice conversation link sent. Maya receives a link she can open whenever it suits her.
  23. Selected path. Day 27, WHAT CHANGED: Maya completes the conversation. Maya explains how the team works today and asks how Lemma would run the work from first message to next step.
  24. Selected path. Day 28, WHAT CHANGED: Real opportunity. Maya wants to see how Lemma would run the work from first message to next step for Northstar.
  25. Selected path. Day 28, CHOICE: Bring you in. The opportunity is real and the next step needs you.
  26. Selected path. Day 28, WORK: Prepare the conversation for you. The need, number of people to reach, team limits, messages, and recommended next step are attached.
  27. Selected path. Day 28, CONTACT: Real opportunity ready. You receive the full history and recommended next move.

Pricing / Lemma-managed contacts

Pay when Lemma starts work. Direct every step without credits.

One credit starts research and follow-up for one new person.

Start freeSee all plans
Lemma monthly plan comparison
PlanStarterGrowthScale
Lemma credits / month10100400
Messages and timing you chooseUnlimitedUnlimitedUnlimited
Monthly$29/month$99/month$299/month

Starter

$29/month

  • 10 Lemma credits per month
  • Choose every message and timing · unlimited
Subscribe to Starter

Growth

$99/month

  • 100 Lemma credits per month
  • Choose every message and timing · unlimited
Subscribe to Growth

Scale

$299/month

  • 400 Lemma credits per month
  • Choose every message and timing · unlimited
Subscribe to Scale

Questions and answers

Questions before you start.

  • What does Lemma do, and who stays in control?

    You choose the people, goal, and rules. Lemma researches, sends, and follows up within those rules; anything that needs judgment comes back to you.

  • What do “Lead” and “Mission” mean in Lemma?

    A Lead is simply a person you may want to turn into a customer. A Mission is one customer-finding goal: the Leads to contact, the outcome you want, and the rules Lemma must follow.

  • What is the difference between self-run and Lemma-managed outreach?

    You send every step in self-run outreach. In Lemma-managed outreach, Lemma researches and runs the permitted next moves. Self-run outreach uses no credits.

  • How do AI voice conversations work?

    Lemma sends a link, not a phone call. The person answers when ready; the AI asks and answers follow-up questions without requiring a meeting.

  • When does Lemma stop working on someone?

    When the person is interested, not interested, or the next step needs a decision from you.

  • How do pricing and the trial work?

    One credit starts Lemma-managed work for one new person; self-run outreach is unlimited. The 7-day trial includes 10 credits and requires no card.