Find where the market is pulling before it's too late.

AI makes it cheap to build in every direction. Lemma helps founders hear where real pull is coming from before they bet more runway.

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Founder and cofounder reviewing customer interview notes in a startup workspace.

MARKET PULL

Context ready

Focus the next bet

where pull is real

Urgent segment

current workaround hurts

82%

Polite interest

no behavior change

31%

Runway risk

too many directions open

High

They would switch if we solved the handoff before planning.

Turn early conversations into market-pull context.

Run adaptive voice conversations with prospects and customers. Lemma turns their answers into evidence about the segment, the urgency, and the next bet.

Find who cares now.

Identify the segment showing real urgency, not polite interest.

Avoid PMF illusions.

Lemma asks follow-ups that separate curiosity from a real willingness to change.

Choose your next bet.

Use the context to decide what to build, who to sell to, and what to stop chasing.