Turn self-serve intent into sales context.

Self-serve activity tells sales something happened. Lemma asks why it happened and turns the answer into a buyer brief.

Start a conversation
Sales teammates preparing for a buyer call with notes and an account plan.

BUYER BRIEF

Context ready

Route the right follow-up

why the buyer raised a hand

Intent

pricing viewed after invite spike

Active

Urgency

current workflow failing

30d

Objection

needs internal story

Proof

If this gives us a buyer brief, sales should call today.

Qualify product-led demand without guessing from activity.

Use Lemma after a demo request, pricing view, or product signal. It asks follow-ups before a rep decides the next move.

Separate usage from intent.

A pricing view is a signal. Lemma asks what changed and whether there is a real buying moment.

Understand the account context.

Capture the current workflow, urgency, and next step that would make the sales conversation useful.

Route the right human follow-up.

Give sales enough context to choose the right follow-up.